The Boardwalk’s 1911 Looff Carousel is the soul and spirit of our seaside park. As our oldest ride, four or five generations of the same family may have ridden this operating antique—maybe even on the same horse - during its nearly eleven decades on the Boardwalk

The Boardwalk’s Free Friday Night Bands on the Beach concert series is a nostalgic summer tradition featuring bands from the ‘80s and ‘90s. It hasn’t always been that way. When the idea for a band series was first presented in 1988, the Boardwalk had an internal policy prohibiting live music on the bandstand.  

Beginning in 1916 and enduring over a half-century, the Boardwalk’s Independence Day fireworks show crowned each summer season’s festivities. Huge crowds arrived to observe the holiday’s spectacular aerial display that some called the grandest in the State. 

Skip Littlefield was a character in the best sense of the word. He not only planned and executed amazing Boardwalk spectacles and stunts over four successful decades, he also promoted the events using an impressive set of advertising and PR skills. 

Skip also served as the Boardwalk's first historian,  a pursuit of love, not duty.   With meticulous attention to detail, he collected, cataloged and filed memories, facts, and anecdotes. Skip's files became the source of the Seaside Company's archives. 

Each spring, from 1904 to 1912, entrepreneur Fred Swanton filled a special Southern Pacific train with local business people, brass bands, entertainers and loads of souvenirs and headed off for several weeks to promote Santa Cruz .

The Boardwalk’s iconic Giant Dipper is 95 years young on May 17, 2019. This blog recounts the little-known history of our roller coaster’s origin and the dismal economic ups-and-downs of its initial decade of operation that almost provoked its proprietor to remove it from the Boardwalk.