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Enjoy fun stories and helpful tips of the Boardwalk’s past, present, and future.

Wallendas in 1975, McPeak and Wallenda in 1976, Nik Wallenda in 2011
Jessie Durant

High-Wire Spectacle: The Wallenda Family’s Daring Stunts at the Boardwalk

The name Wallenda is synonymous with death-defying feats, and a legacy of breathtaking performances that spans generations. The daredevil spirit runs deep in this family. Since the late 1800s, beginning in Germany, the Wallendas have performed across the globe—wowing audiences with gravity-defying stunts. Members of the Wallenda family performed at the Boardwalk three separate times between 1975 and 2011 dazzling on-lookers with their show-stopping style. Read on to learn more about generations of thrills, chills, and unforgettable moments—high above the sand and surf.

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What Was It About Frozen Custard? Remembering the Tile Front Ice Cream Concessions

We are carrying over the theme of sweet treats from last month’s post and if you’ve been an avid reader of the Never a Dull Moment blog, you will be familiar with this month’s guest author. Ted Whiting III is popping in to regale us with the history of a much loved Boardwalk treat: frozen custard. Take it away, Ted!

A Taste of Holiday Magic: Boardwalk Winter Wonderland Treats & Sweets

Winter Wonderland is by far the most magical time of the year here at the Boardwalk. Lights and dazzling décor transform every palm tree, window, and building in sight. You can visit with Santa, check off your holiday shopping list, spend quality time with your loved ones, and indulge in seasonal delicacies from Boardwalk food locations! From the Holi-dog to the Fa La La Funnel Cake and Peppermint Bark of course, there is something for everyone to enjoy this holiday season.

Marching Through the Years: Santa Cruz Band Review

It was a cool, crisp morning on Beach Street, the day of the 54th Annual Santa Cruz Band Review. With buses pulling in, and students gearing up to compete, the Boardwalk once again set the stage for an unforgettable event. The sounds of drums, trumpets, and trombones filled the air,

1930s Boardwalk panorama

Wrapping Up American Archives Month

At first glance, you might not think archives and roller coasters go hand in hand, but believe me—they do! The Boardwalk is not just a place for thrills and seaside fun; it’s a living, breathing piece of California history. And without our archives, we’d lose touch with the incredible journey that has taken the Santa Cruz Beach Boardwalk from its humble beginnings in 1907 to the award-winning amusement park it is today.

Aerial view of the Boardwalk Main Entrance

Generational Ties: Families Who Work Together

This month on the blog we are highlighting families who work together at the Boardwalk! With over a thousand team members employed annually, the Santa Cruz Beach Boardwalk embraces families who choose to work together, so we wanted to reach out and see what it is like to work with your spouse, sibling, cousin… Dive into this month’s article to hear some fun stories and positive aspects team members expressed, that contribute to what makes the Seaside Company a family.

Boardwalk Panorama

Free Things to Do at the Boardwalk!

Are you, your family, and friends looking for some FUN activities this summer? Keep reading for an exciting list of upcoming activities and events to enjoy at the Boardwalk–and even better, they’re FREE!

Ferris Wheel and Trabant, 1971

The Evolution of the Ferris Wheel at the Boardwalk

The iconic Ferris wheel is a staple of the amusement park skyline. Its presence conjures the anticipation of reaching the top, where panoramic views await. At the Boardwalk, this ride has a rich history that spans nearly a century. Join me as we journey through the history of the Ferris wheel at the Boardwalk and celebrate the latest addition to this legacy, the Dream Wheel.

Local Collaborations: Celebrating History with Commemorative Brews

Are you over 21, a beer drinker, an IPA aficionado, or an Ale enthusiast? The Santa Cruz Beach Boardwalk has established a reputation for more than just fun rides and scenic ocean views. Through a series of notable hoppy collaborations, with local brewers, the Boardwalk has brought custom brews to the beach, offering a unique way to enjoy a sunny day in Santa Cruz.

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