We are carrying over the theme of sweet treats from last month’s post and if you’ve been an avid reader of the Never a Dull Moment blog, you will be familiar with this month’s guest author. Ted Whiting III is popping in to regale us with the history of a much loved Boardwalk treat: frozen custard. Take it away, Ted!

Winter Wonderland is by far the most magical time of the year here at the Boardwalk. Lights and dazzling décor transform every palm tree, window, and building in sight. You can visit with Santa, check off your holiday shopping list, spend quality time with your loved ones, and indulge in seasonal delicacies from Boardwalk food locations! From the Holi-dog to the Fa La La Funnel Cake and Peppermint Bark of course, there is something for everyone to enjoy this holiday season.

It was a cool, crisp morning on Beach Street, the day of the 54th Annual Santa Cruz Band Review. With buses pulling in, and students gearing up to compete, the Boardwalk once again set the stage for an unforgettable event. The sounds of drums, trumpets, and trombones filled the air,

This month on the blog we are highlighting families who work together at the Boardwalk! With over a thousand team members employed annually, the Santa Cruz Beach Boardwalk embraces families who choose to work together, so we wanted to reach out and see what it is like to work with your spouse, sibling, cousin… Dive into this month’s article to hear some fun stories and positive aspects team members expressed, that contribute to what makes the Seaside Company a family.

The Giant Dipper’s 100th anniversary got us thinking about other Boardwalk anniversary celebrations. Join guest author Marq Lipton as he fondly recalls leading the team that planned, presented and promoted the Boardwalk’s Centennial Celebration back in 2007.

Are you, your family, and friends looking for some FUN activities this summer? Keep reading for an exciting list of upcoming activities and events to enjoy at the Boardwalk–and even better, they’re FREE!

The iconic Ferris wheel is a staple of the amusement park skyline. Its presence conjures the anticipation of reaching the top, where panoramic views await. At the Boardwalk, this ride has a rich history that spans nearly a century. Join me as we journey through the history of the Ferris wheel at the Boardwalk and celebrate the latest addition to this legacy, the Dream Wheel.

Are you over 21, a beer drinker, an IPA aficionado, or an Ale enthusiast? The Santa Cruz Beach Boardwalk has established a reputation for more than just fun rides and scenic ocean views. Through a series of notable hoppy collaborations, with local brewers, the Boardwalk has brought custom brews to the beach, offering a unique way to enjoy a sunny day in Santa Cruz.