Voted the World’s Best Seaside Park

Enjoy fun stories and helpful tips of the Boardwalk’s past, present, and future.

Ezra Fleishman

Winter at the Boardwalk | A Peek Behind-the-Scenes

You might be wondering, what happens at the Boardwalk during the wintertime? After the holidays, when rides are closed during the week, it may seem like there’s not much going on here. To the untrained eye it may look quiet along the ‘walk, but behind the scenes, there’s much more to the story. 

Read Full Article

More Stories

Boardwalk’s Cocoanut Grove: Then and Now

As we reflect back on 2023 we are grateful for another wonderful season at the Boardwalk’s Cocoanut Grove. With organizations, companies, and local artists returning to in-person events, the venue once again provided a vibrant hub for unforgettable gatherings. Boardwalk guests may be familiar with the Casino Arcade, but did you know that private and public events have taken place in the beautiful venue spaces upstairs since its grand opening in 1907?

Beverly and Jay 1944 and Beverly 2023

A Dive into History: Water Carnival Performer Beverly Graham Forson

The Santa Cruz Beach Boardwalk stands as an icon of seaside entertainment; history and nostalgia intertwined to create stories that endure the test of time. Recently, Ted Whiting and myself had the extraordinary privilege of sitting down with Beverly Graham Forson, to dive into the captivating tale of her awe-inspiring performance during the famous Plunge Water Carnivals at the Boardwalk back in the 1940s when she was just a child.

Archival Boxes and Boardwalk Panorama

Sharing Our Story

For this month’s blog, with a nod to American Archives month, we would specifically like to highlight the various history resources we provide on-site and online. Take a look and you may just learn something new!

Summer Dreamin’: International Students Enjoy Summer Jobs at the Boardwalk

Have you ever wondered what it might be like to live or work in another country? For more than two decades, the Boardwalk’s Work & Travel program has offered the unique experience for college students around the world to live and work in Santa Cruz during the Boardwalk’s busy season. Students hoping to spend their summer in sunny Santa Cruz apply and interview for jobs at the Boardwalk, spanning across all guest-facing roles, from Rides, to Foodservice, to Guest Services. These students augment our robust local hiring efforts and provide a unique cultural experience for our employees.

Clint Eastwood

Movies Filmed at the Boardwalk

As one of the most historic and well-known attractions in California, the Santa Cruz Beach Boardwalk represents the easygoing nature and beach town spirit of Santa Cruz like no other. For many West Coasters the bright red and white wooden tracks of the Giant Dipper are instantly recognizable, bringing back fond memories with friends and family. As a result of its recognizability, symbolism, and charm, the Boardwalk has starred in over 24 movies, from box office hits to campy cult classics. Here we remember the most well-known movies filmed at the Boardwalk.

Emily and Jessie Foodservice

A Day in the Life of Foodservice

A trip to the Boardwalk just isn’t complete without a fresh Texas donut or a turkey leg the size of your head. With over 42 restaurants across the park operated by concessionaires and the Boardwalk, frontline food staff work hard to keep millions of hungry guests full and satisfied year after year. In an effort to support their co-workers during a busy time of year and learn how the Boardwalk’s Foodservice Department makes their magic, blog contributors, Jessie and Emily, covered a behind-the-counter shift at two of the park’s most popular restaurants. Read on as they pull back the curtain and discover what a day in the life of Foodservice at the Boardwalk really looks like.

hand-dipped cone and the Whiting siblings

Whiting’s Foods – Celebrating 70 Years!

With our latest post we continue to honor our concessionaire families, this time commemorating Whiting’s Foods who are celebrating 70 years! To tell the story of this multi-generational family business we have a guest author, Jenny Whiting Gump. Jenny Whiting Gump is 5th generation working at Whiting’s Foods. As the Director of Marketing, she leads communication efforts to promote fun foods and job opportunities at Whiting’s Foods. Combining her love for ice cream and writing, she enjoys telling stories about her family’s legacy and we are happy to showcase her storytelling with this amazing history of the family business.

Celebrate with us and read on to learn about the 70-year history of Whiting’s Foods–You may have your own special Whiting’s Food memory to share as well…

Hot Dog on a Stick and Charles Fitzsimmons

Twisselman Enterprises Celebrates 90 Years at the Boardwalk

This year a key Boardwalk family celebrates their 90th year at the amusement park. As we salute the legacy of Twisselman Enterprises we recall the decades long journey of their operations at the beach. The story begins in 1934 when current concession owner Matt Twisselman’s grandfather, Charles J. Fitzsimmons began operating games at the Boardwalk. Read on to discover the evolution of one of the longest operating Boardwalk concessionaires.

Jessica Alfaro

Employee Spotlight: Jessica Alfaro

Jessica Alfaro is Assistant General Manager and Director of Operations for the Santa Cruz Seaside Company, where she ensures that the Boardwalk is running smoothly and that guests have a safe, top-notch experience. A true Santa Cruz native, Jessica has several family members that have been employed at the Boardwalk, including her mom who once worked in Ticket Sales and Parking. Jessica has worn many hats at the Boardwalk over the years, since beginning her “summer job” 26 years ago, from Game Operator to Guest Services Manager.

Join the Big Kahuna Club

Get a monthly round-up of the latest Boardwalk discounts, special events, and insider news!

Food vendor

Fun Food

Your favorite sweet and savory Boardwalk treats

Employee Working the Rides with a Smile

We're Hiring

Work by the beach and make lifelong memories

Tents at amusement park

Upcoming Events

See what’s happening at the beach!

Hotel room beds

Stay by the Beach

Get the perfect room near all of the fun

Share Your #BeachBoardwalk Memories

This error message is only visible to WordPress admins
Error: No users set.

What can we help you find?

Sign up for a monthly round-up of the latest Boardwalk discounts, special events, and insider news!