The most magical time of the year is back at the Boardwalk—and it’s bigger, brighter, and sweeter than ever! Step into our Winter Wonderland, where twinkling lights shine bright and magical decor fills the park all the way down to Dream Wheel. Visit with Santa in his brand-new workshop, be mesmerized by festive evening light shows in the Main Plaza, and find holiday cheer bursting around every corner. Shop for gifts that will wow, make memories that warm your heart, and indulge in seasonal treats that taste like pure holiday joy. Ready to unwrap the flavor? Here’s a peek at the festive bites taking over our menus this season! 

At the Santa Cruz Seaside Company, we are so proud of our teammates who balance going to school and working a job at the same time. As a way of showing gratitude for these employees, the SCSC Scholarship Program was launched in 1992. This annual program provides employees the opportunity to apply for funds to put toward their educational costs. “The scholarship program is very important to me and to our Company,” shares Santa Cruz Seaside Company CEO, Karl Rice. “We believe in supporting our employees as they pursue their education, and the scholarship program is one way in which we do this.”

Artists find inspiration all around them—but few places spark creativity quite like the Santa Cruz Beach Boardwalk. Whether you’re a local or a visitor, the Boardwalk offers a vibrant blend of history, color, and emotion that speaks to artists across all mediums. From drawing and painting to photography and mixed media, it has long served as a muse for creative minds.

If you’ve ever wandered the Santa Cruz Beach Boardwalk, you know it’s packed with vibrant color, energy, and that unmistakable Santa Cruz vibe. But what you might not know is how easy it is to enjoy the Boardwalk on a budget. With a bit of planning and a few insider tips, you can soak up the fun, sun, and nostalgia—without overspending. Whether you’re a local looking for a spontaneous outing or visiting Santa Cruz for the first time, here are some ways to max out on fun—without maxing out your wallet. 

The name Wallenda is synonymous with death-defying feats, and a legacy of breathtaking performances that spans generations. The daredevil spirit runs deep in this family. Since the late 1800s, beginning in Germany, the Wallendas have performed across the globe—wowing audiences with gravity-defying stunts. Members of the Wallenda family performed at the Boardwalk three separate times between 1975 and 2011 dazzling on-lookers with their show-stopping style. Read on to learn more about generations of thrills, chills, and unforgettable moments—high above the sand and surf.

We are carrying over the theme of sweet treats from last month’s post and if you’ve been an avid reader of the Never a Dull Moment blog, you will be familiar with this month’s guest author. Ted Whiting III is popping in to regale us with the history of a much loved Boardwalk treat: frozen custard. Take it away, Ted!

Winter Wonderland is by far the most magical time of the year here at the Boardwalk. Lights and dazzling décor transform every palm tree, window, and building in sight. You can visit with Santa, check off your holiday shopping list, spend quality time with your loved ones, and indulge in seasonal delicacies from Boardwalk food locations! From the Holi-dog to the Fa La La Funnel Cake and Peppermint Bark of course, there is something for everyone to enjoy this holiday season.

It was a cool, crisp morning on Beach Street, the day of the 54th Annual Santa Cruz Band Review. With buses pulling in, and students gearing up to compete, the Boardwalk once again set the stage for an unforgettable event. The sounds of drums, trumpets, and trombones filled the air,