In 1976, Marriott's Great America opened in Santa Clara, just 40-miles north of the Boardwalk. Revenues at the Santa Cruz beachfront flattened that year, a result of the new park's appeal to Northern California families. Boardwalk management knew the right new ride could help bolster revenues and bring guests back to the beach. Their solution? Logger's Revenge!

Throughout the Boardwalk's storied history, names like Swanton, Littlefield and Canfield routinely surface in our archival records. However, other lesser-known people have also made unique contributions to the Boardwalk's success. In today's blog, I'd like to introduce you to Ed Hutton.

In 1932 the Santa Cruz Sentinel reported on a plan to use the Boardwalk's indoor swimming pool as a wrestling venue over the winter months,  "There is no water in the Plunge now. It wouldn’t be much of a trick to erect a ring in the bottom, put seats around the side and in the gallery, etc."  And so, a deal was struck for this improbable use of our swimming pool for wrestling matches.  

In celebration of American Archives Month, Boardwalk Archivist Jessie Durant has been answering your questions on social media and is guest blogging to give you a peek behind-the-scenes of the Boardwalk Archives.

After weathering a long night punctuated by aftershocks, the sun rose on an unseasonably warm Wednesday, October 18, 1989. With the hum of generators in the background and the whoop-whoop-whoop of occasional helicopters circling in the air, damage to Boardwalk facilities was assessed and a plan was made to help Santa Cruz Beach Boardwalk to rise from the quake’s rubble.   

October 17, 1989, 5:04pm. Everyone who lived in Santa Cruz County thirty years ago, remembers exactly where they were at this moment in time. The 6.9 Loma Prieta Earthquake set in motion a sequence of unprecedented events at the Boardwalk that night.