Enjoy fun stories and helpful tips of the Boardwalk’s past, present, and future.
Generational Ties: Families Who Work Together
This month on the blog we are highlighting families who work together at the Boardwalk! With over a thousand team members employed annually, the Santa Cruz Beach Boardwalk embraces families who choose to work together, so we wanted to reach out and see what it is like to work with your spouse, sibling, cousin… Dive into this month’s article to hear some fun stories and positive aspects team members expressed, that contribute to what makes the Seaside Company a family.
More Stories
A Century by the Sea: Remembering the Boardwalk’s 2007 Centennial Celebration
The Giant Dipper’s 100th anniversary got us thinking about other Boardwalk anniversary celebrations. Join guest author Marq Lipton as he fondly recalls leading the team that planned, presented and promoted the Boardwalk’s Centennial Celebration back in 2007.
Free Things to Do at the Boardwalk!
Are you, your family, and friends looking for some FUN activities this summer? Keep reading for an exciting list of upcoming activities and events to enjoy at the Boardwalk–and even better, they’re FREE!
The Evolution of the Ferris Wheel at the Boardwalk
The iconic Ferris wheel is a staple of the amusement park skyline. Its presence conjures the anticipation of reaching the top, where panoramic views await. At the Boardwalk, this ride has a rich history that spans nearly a century. Join me as we journey through the history of the Ferris wheel at the Boardwalk and celebrate the latest addition to this legacy, the Dream Wheel.
Local Collaborations: Celebrating History with Commemorative Brews
Are you over 21, a beer drinker, an IPA aficionado, or an Ale enthusiast? The Santa Cruz Beach Boardwalk has established a reputation for more than just fun rides and scenic ocean views. Through a series of notable hoppy collaborations, with local brewers, the Boardwalk has brought custom brews to the beach, offering a unique way to enjoy a sunny day in Santa Cruz.
Giant Dipper 100th – New Merch Exclusive
The excitement about the 100th Anniversary of the iconic Giant Dipper is building! Help us celebrate with some unique collectible commemorative merch. Get an inside peek into the Boardwalk’s retail team, The Walk store, and the limited edition merchandise available during this monumental season in this exclusive article, written in collaboration with Assistant Retail Manager, Jonathan Rogers.
Giant Dipper 100th | Then & Now
This year marks the Giant Dipper’s 100th anniversary! To honor this remarkable milestone, the Boardwalk is hosting a variety of fun events, offering cool promotions, and providing some fresh new merchandise. Join us this season as we celebrate A Century Of Thrills – 100 Years of Unforgettable Twists & Turns!
Boardwalk Midway Games Receive Brass Ring Award!
Its an exciting time at the Boardwalk! On March 3rd, the Boardwalk was publicly recognized at IAAPA (The International Association of Amusement Parks and Attractions) in Las Vegas with the Brass Ring Award for Best Midway Games. This prestigious award is given out once a year to one amusement park, and holds an honor of great esteem that the Boardwalk Games Department has worked hard to achieve. We interviewed a handful of Games Department members to learn more about them and explore the factors that led to this achievement.
Winter at the Boardwalk | A Peek Behind-the-Scenes
You might be wondering, what happens at the Boardwalk during the wintertime? After the holidays, when rides are closed during the week, it may seem like there’s not much going on here. To the untrained eye it may look quiet along the ‘walk, but behind the scenes, there’s much more to the story.
Boardwalk’s Cocoanut Grove: Then and Now
As we reflect back on 2023 we are grateful for another wonderful season at the Boardwalk’s Cocoanut Grove. With organizations, companies, and local artists returning to in-person events, the venue once again provided a vibrant hub for unforgettable gatherings. Boardwalk guests may be familiar with the Casino Arcade, but did you know that private and public events have taken place in the beautiful venue spaces upstairs since its grand opening in 1907?
Join the Big Kahuna Club
Get a monthly round-up of the latest Boardwalk discounts, special events, and insider news!
